What’s in a list name? Mailing List Name Fraud?

Does the sound of this list sound like these online investors are well funded and ready to buy speculative stocks trading on the OTC BB market?

Why did you click?

WARNING: This list Does NOT Exist.

This list name and blog-posting headline were made up to prove a point.

I quickly researched what seem to be popular search terms right now. The approximate Search Volume [Previous Month] for Derivatives was 246,000 and Hedge Funds 138,000. The combination of these two terms should attract some attention, plus they must be top of mind because they are being typed into Google search.

My point is simple. Finding the best email investor list is tough enough with out companies taking email and direct mail lists and renaming the same old data with a fresh hot name and then re-marketing it.

Some simple math should prove my point. Take a look at how many mailing lists exist for the investment sector. Add up all the contacts from all the lists and see how many times the total exceeds the total US population.

Make sure you find a reliable list broker or email marketing company who can help you with you list requirements.

We actually have one tool in house that reports on investor list opt in and lead generation source. It’s actually quite funny to look at many of the “investor email lists” where the opt in source was a dating site.

So, the old saying if it sounds to good to be true may also be good advice here.

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This entry was posted on Tuesday, October 7th, 2008 at 10:23 pm and is filed under Online Investor Relations. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.