I’m writing today from the Direct Marketing Association Conference (DMA) in Las Vegas. An industry favorite event for me.

This years roster in not to shabby.

Craig Newmark, founder of CraigsList on The Future of Online Community and Commerce. He should know, his site serves 10 Billion page views per month and 35 million unique visitors from 567 cities and 55 countries.

Christine Hefner, Chairman and CEO of Playboy Enterprises speaking on Marketing in the Digital Space. Playboy has experienced dramatic growth in the digital space and is now distributing through online and mobile platforms.

The list of great marketers presenting is long.

So what does this have to do with Online Investor Relations and Email Investor Lists?

EVERYTHING!

* If you keep doing the same old thing, guess what?  We get he same old results.
* Many from within the direct marketing industry still consider email marketing a young immature media with lots of growth and opportunity yet to be realized.
* Many examples and case studies are easily transferable from tradition email marketing and can be applied to the online investor relations space.

Direct feedback I’m receiving is that the numbers are down at this years conference.  Many companies although they registered have pulled back and will not be attending. Time will tell as the exhibit hall opens today at 3:00pm.

Is this a time for list managers, marketing, media, and investor relations companies to reduce or eliminate efforts to look for newinvestor email lists, new media, meet with prospective new partners, existing partners?

I think NOT.

In my usual contrarian approach, we’ll maximize opportunities; continue to invest money as other retreat, and apparently, we will do it with a lot less competition at the conference.

Committed to life long learning.

Taking one for the team, Doug Morneau from Las Vegas, Nevada.

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This entry was posted on Sunday, October 12th, 2008 at 3:16 pm and is filed under Online Investor Relations. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.