Don’t just optimize search… Optimize your Investor Relations!

Let’s face it; websites today are the focal point of your investor relations marketing. Online statistics show that many investments begin with online research, whether they complete online or offline. While estimates vary, there are some 100+ million web sites with domain names, hosting up to 30 billion pages of content. To find this content, over 6 billion web searches are performed around the world per month. With that kind of clutter, you simply can’t leave connecting with potential customers to chance!

The keywords the searcher types into the search engine, and those that you use on your site to describe products and services, are like a lock and a key; they must fit exactly in order for the searcher to successfully link to your site. No match, no traffic! It has never been more important to, quite literally, think in “customer terms”!

Search optimization, particularly getting into the customer’s head to identify Keywords, is critical and done well, requires as much customer expertise, as it does technical.

It’s a case of focus and alignment. Search is after all, a tactic to drive profitable sales for the business. Online activity has to positively affect the fundamental profit drivers. For that to happen, all the tactical elements - from correctly identifying the Keywords that searchers enter, that you also use in paid ads, that also appear in web copy, and that drive organic search - must all connect to strategic objectives to move the sales and profit needle in targeted business lines. To do this, overall business strategy, targeted business line objectives, and online tactical executions all need to be in tight alignment.

If you think a “business” optimizer may be better at aligning your objectives for profitable sales than a mere website optimizer, and at executing the online tactics required to deliver them, call us.

Need to drive better business results? Get in alignment!

This entry was posted on Thursday, July 2nd, 2009 at 6:34 am and is filed under Online Investor Relations. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.