Accounting for 30% of the population and over $2 trillion in spending power, baby boomers represent one of the largest opportunities for upscale marketers, service providers and financial planners. They want to live longer, look better and stay healthier than their predecessors. Wealthy baby boomers pay whatever it takes to increase their chances for longevity.

1,180,356 Total Baby Boomers
196,202 First Class Travelers
173,855 Online Shoppers
432,937 Savvy Investors
680,040 Top-Tier Donors
104,763 Golfers

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