How can we make email stock promotion work for you?
Monday, June 29th, 2009How can we make email stock promotion work for you?
We have twenty three years of getting results through direct marketing, writing marketing plans, designing and executing campaigns, and closing the sale. We have direct experience and are proficient at lead generation, and increasing customer retention and loyalty.
Don’t shoot all your bullets at once…
I don’t know if you’ve heard this saying before or not, but most of our competitors will encourage you to by into a large program, send out all of the email at once.
The reason is simple; they get paid today, and do all of the work in one day.
The problem with this approach is that you can’t follow up on the leads while they’re still hot, or at least warm?
Most of the response with this style of email marketing will come within 72 hours of distributing your company’s message.
Let’s compare the two approaches.
Do all Now, go big or go home!
(Every one does it this way)
phone follow-up smoking hot leads 12.50%
phone follow-up hot leads 12.50%
phone follow-up warm leads 12.50%
phone follow-up forgotten about you 62.50%
send investor kit within 24hours none - Systemized, consistent, sustainable client success strategy
phone follow-up smoking hot leads 50.00%
phone follow-up hot leads 50.00%
send investor kit within 24 hours 100.00%
Anyone in sales already knows “Time KILLS”. The longer it takes to send the information investors have requested, then follow-up, the less likely they are to remember your company, or have any interest in investing. By the time you respond to them, they may have found another stock to buy.
Automatic fulfillment - send investor kit within 24 hours- When a potential investor requests information from your company, we will send it to them within 24 hours 7 days per week, 24 hours per day. So while you’re sleeping if someone requests info on your company, we’ll send within a day.
Then, when you have your IR people contact the potential investors, they will already have received the information they requested on your company. This will allow you to answer the investor’s questions and close the sale, instead of now having to mail them more information.
Our advanced email marketing database tools can schedule (to suit you) the delivery of the personalized message sent to the new qualified investor over a period of days or weeks to keep your corporate message in front of them
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